Digital Personal Shopping

Shopping should feel energising, but for most of us it’s the opposite. You’re busy, you grab what’s “safe”, you fall into the same few outfits or you impulse-buy trends that look great on someone else and somehow feel wrong on you.

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Mabel’s Digital Personal Shopping is a time-and-energy efficient way to reset your wardrobe with clarity, without the hassle of in-person shopping trips. Instead of a one-off “here, buy this”, we create a 30+ page personalised lookbook built around outfit formulas you can reuse again and again.

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Why not traditional personal shopping?

In-person personal shopping can be brilliant, but it’s often time-consuming, inconvenient, and hard to fit into real life. It typically involves scheduling, travelling, multiple store visits, changing rooms, decision fatigue, and you still might walk away with pieces that don’t translate into everyday outfits.

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With Mabel, you get the same expert shopper (in fact, you get two of us!) but because we’re not limited by time in-store, we can explore far more options and be far more precise in curating what truly works for you.

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What you’ll get

A bespoke digital lookbook (30+ pages) designed around you — your colours, lifestyle, budget, body preferences, and the way you actually want to show up.

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Inside, you can expect:

• Outfit formulas for the areas of life you need most (work, weekend, occasion, elevated day-to-day, etc.)

• In-stock items where possible, with easy links so you can shop when it suits you

• A wardrobe that feels more intentional and a clearer sense of your personal style direction 

• Long-term value: once you understand your templates, future shopping becomes faster, easier, and more aligned

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Your investment

€380 per person (if you have a discount code, please quote upon booking)

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